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In 1937 the City of Paris organised the World Exhibition of “Arts et Techniques appliqués à la vie moderne » (« Exhibition of Arts and Techniques applied on modern life »). For this occasion, several detached houses were built both to welcome visitors and promote the French savoir-faire. Even though the majority of these houses were ephemeral others were aimed to be permanents. That’s especially the case of the Tokyo… Read more »
En 1937, la Ville de Paris organise l’Exposition internationale des « Arts et Techniques appliqués à la Vie moderne ». A cette occasion, plusieurs pavillons sont construits afin d’accueillir les visiteurs et de promouvoir le savoir-faire français. Si la majorité de ces bâtiments sont éphémères, d’autres sont destinés à être permanents. C’est le cas notamment du monumental… Read more »
So youngly Guccio Gucci developed competences within the fashion field and came nearer the luxury world working into palaces. In 1921 Gucci’s brand was founded and a first shop opened in Florence offered saddlery products, luggage and riding accessories. This first shop was followed by many others and the brand branched out quickly.