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When everything means luxury and fineness

So youngly Guccio Gucci developed competences within the fashion field and came nearer the luxury world working into palaces.  In 1921 Gucci’s brand was founded and a first shop opened in Florence offered saddlery products, luggage and riding accessories. This first shop was followed by many others and the brand branched out quickly.

A la découverte de l’art contemporain

En 1937, la Ville de Paris organise l’Exposition internationale des « Arts et Techniques appliqués à la Vie moderne ». A cette occasion, plusieurs pavillons sont construits afin d’accueillir les visiteurs et de promouvoir le savoir-faire français. Si la majorité de ces bâtiments sont éphémères, d’autres sont destinés à être permanents. C’est le cas notamment du monumental… Read more »

An unavoidable stop in Montparnasse

The Rotonde opened its doors at the beginning of the 20th century at the corner of Montparnasse and Raspail Boulevards. From being a little bar full of blue-collared workers quickly it became a crucial address in Paris for writers and artists, then it was common to meet Picasso, Modigliani, Apollinaire or Jean Cocteau. The Rotonde… Read more »