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When everything means luxury and fineness

So youngly Guccio Gucci developed competences within the fashion field and came nearer the luxury world working into palaces.  In 1921 Gucci’s brand was founded and a first shop opened in Florence offered saddlery products, luggage and riding accessories. This first shop was followed by many others and the brand branched out quickly.

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Within sport and culture

Built in the 19th century over the Tuileries garden, the monument which is currently home to a museum, once upon a time was given to the Jeu de Paume, forefather of many contemporary games as tennis or Frisian handball. At the beginning of the 20th century the structure and its companion the Orangerie have been… Read more »

A view inside the Arab World Institute

The French president Valéry Giscard d’Estaing was behind the project of the Arab World Institute construction at the heart of Paris. Thus, he wanted to lighten the relations between France and Arab countries bringing the two cultures closer. The building was inaugurated in 1987 under the chairmanship of François Mitterrand. The Institute shelters permanent collections… Read more »

The Italian fashion industry takes its place on the Champs-élysées

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal. At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all… Read more »