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The Italian fashion industry takes its place on the Champs-élysées

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal.

At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all the collections kept coming and now offer prêt-à-porter, bags or shoes also with perfumes.

Prada opened a first Parisian boutique in 1986. that one has been followed by many others spread all over the capital city.

In order to discover the Prada shop located at rue Rivoli or within the Faubourg-Saint-Honoré, we suggest you to go down in a Helzear hotel near to the Champs-Élysées.

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When everything means luxury and fineness

So youngly Guccio Gucci developed competences within the fashion field and came nearer the luxury world working into palaces. In 1921 Gucci’s brand was founded and a first shop opened in Florence offered saddlery products, luggage and riding accessories. This first shop was followed by many others and the brand branched out quickly.

A foundation dedicated to the contemporary art

In 1984 the collector and business men named Alain-Dominique Perrin created the Cartier Foundation devoted to the contemporary art. After a decade the foundation was moved to Jouy-en-Josas in Yvelines, Raspail boulevard, in the centre of Paris. The foundation aim was supporting the contemporary artistic creation editing books and organising exhibitions with various activities. So… Read more »

A view inside the Arab World Institute

The French president Valéry Giscard d’Estaing was behind the project of the Arab World Institute construction at the heart of Paris. Thus, he wanted to lighten the relations between France and Arab countries bringing the two cultures closer. The building was inaugurated in 1987 under the chairmanship of François Mitterrand. The Institute shelters permanent collections… Read more »