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The Italian fashion industry takes its place on the Champs-élysées

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal.

At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all the collections kept coming and now offer prêt-à-porter, bags or shoes also with perfumes.

Prada opened a first Parisian boutique in 1986. that one has been followed by many others spread all over the capital city.

In order to discover the Prada shop located at rue Rivoli or within the Faubourg-Saint-Honoré, we suggest you to go down in a Helzear hotel near to the Champs-Élysées.

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From leatherwear to perfumery, Hermès means the whole French elegance

Thierry Hermès has opened a first workshop in Paris in 1837, proposing customers top-range saddles and harness. It was his son and grandson who decided to expand their products with the aim of delivering riders expectations and also travellers one. Large travel and sport bags, toilet bags or golf club head covers have joined the… Read more »

An evening at Broadway

It was in 1957 that the signed Léonard Bernstein West Side Story musical show has been played for the first time in a Broadway’s theatre. The play which takes Romeo and Juillette’s subject over transposed in a popular district of Manhattan remains displayed at almost 1000 shows before to be deported in Europe, success has… Read more »

Ongoing to discover the contemporary art

In 1937 the City of Paris organised the World Exhibition of “Arts et Techniques appliqués à la vie moderne” (“Exhibition of Arts and Techniques applied on modern life”). For this occasion, several detached houses were built both to welcome visitors and promote the French savoir-faire. Even though the majority of these houses were ephemeral others were aimed to be permanents. That’s especially the case of the Tokyo… Read more »