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The Italian fashion industry takes its place on the Champs-élysées

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal.

At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all the collections kept coming and now offer prêt-à-porter, bags or shoes also with perfumes.

Prada opened a first Parisian boutique in 1986. that one has been followed by many others spread all over the capital city.

In order to discover the Prada shop located at rue Rivoli or within the Faubourg-Saint-Honoré, we suggest you to go down in a Helzear hotel near to the Champs-Élysées.

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A view inside the Arab World Institute

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In 1937 the City of Paris organised the World Exhibition of “Arts et Techniques appliqués à la vie moderne” (“Exhibition of Arts and Techniques applied on modern life”). For this occasion, several detached houses were built both to welcome visitors and promote the French savoir-faire. Even though the majority of these houses were ephemeral others were aimed to be permanents. That’s especially the case of the Tokyo… Read more »

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